This was a mockup challenge I created for a made-up coffee shop. I wanted to create a timeless design that still felt hip and modern. I came up with the name and the tagline “Drink Bogus Coffee.” My goal with the name and branding was to keep it simple and make the light-hearted name pop. “Drink Bogus Coffee” is intended to make people look twice, maybe have a chuckle, and ultimately, understand that this shop is fun and fresh. Up for grabs if anyone wants to open it!
DATE: March 2020
SERVICES: Logo Design, Branding,
Signage, Packaging
